The Guinness Harp Story
One of the main reasons why the Guinness branded products look truly astonishing has to do with its logo. The famous Guinness logo is represented by a harp with the year origin embarked into it. The Harp has been an integral symbol for Guinness ever since it was used as a symbol for the first time on the bottle label back in 1862. 14 years afterward in 1876, Guinness registered Harp as a company trademark. Harp is also one of the three elements that complete the Guinness logo along with the Guinness world and the famous signature of Arthur Guinness.
The Harp in the Guinness logo is based around the 14th- century Irish harp known as the “O’Neill” or “Brian Boru” and the same can be seen at Trinity College Dublin Library. After it was donated to Trinity College by Right Hon. William Conyngham is also known as the Trinity College Harp.
One of the names of harp Brian Boru comes from Brian Boru who was of the 10th-century Irish King who was celebrated for his patronage of arts. The other name “O’Neill Harp” refers to Arthur O’Neill, who was a blind harpist who lived in the 18th century and has played the harp for Parade through Limerick City.
Today the Golden Guinness harp is not only a logo to represent the Guinness brand but is a famous logo in the globe for beer and dry stout in general.
Evolution of Guinness Logo
The Guinness logo has changed from time to time from its original launch back in 1862 to the present day. Even after all those redesigns since its inception, the current Guinness logo does resemble the original version.
The first logo was the most iconic and the longest run logo of all that followed afterward. It served almost 100 years as the official Guinness logo. It was introduced in 1862 and remained as the company trademark until 1955 when they decided to change the round logo design to a more simplified version of the harp. In 1968, the Guinness logo was changed from a black and white representation of a harp to a more ravishing golden harp with a glazing touch. This logo saw the details on the instrument disappear to make it look sleeker in design. After almost 30 years after the golden harp design, Guinness decided to add the brand name ‘Guinness’ to their logo along with the harp. The design was made in black and white but didn’t stay for too long when it was replaced by a clean logo with the design label of Guinness written in black along with the golden harp and the year of origin. This logo was revamped in 2016 by adding a more sleek design to the harp with a glowing golden touch and embarking the year of origin to the harp itself.