{"id":1954,"date":"2023-06-03T11:56:40","date_gmt":"2023-06-03T11:56:40","guid":{"rendered":"https:\/\/blog.carrollsirishgifts.com\/?p=1954"},"modified":"2023-08-05T15:12:13","modified_gmt":"2023-08-05T15:12:13","slug":"courageously-creative","status":"publish","type":"post","link":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/","title":{"rendered":"Courageously Creative"},"content":{"rendered":"

[vc_row css=”.vc_custom_1685792340138{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”bottom-to-top”]<\/p>\n

\n
\n
\n
\n

These campaigns and ads have reflected the true creative side of Guinness and how it has influenced people towards their brand. It has also helped the company to grow their brand trade value and global reach over the years. Guinness on their official website have mentioned that Imagination is not something they are short of and that they will continue to push boundaries to tell their stories to the world. With such a statement comes great responsibility and they have never failed to deliver.<\/p>\n

This article will look back at 4 of Guinness\u2019s classic advertisements and creative campaigns in their history. Some of them should be familiar with you or if not, don\u2019t worry we have everything covered for you.<\/p>\n

Guinness is Good for you – First Guinness Newspaper Advertisement<\/p>\n

It has been over 90 years since the first Guinness advertisement was published in a newspaper. The tagline for this very first advert comes as this \u201cGuinness is good for you\u201d. It appeared in the Daily Mail on the 6th of February 1929 with an apology note stating \u201cThis was the first advertisement ever issued in a national paper to advertise Guinness.\u201d This marked the beginning of one of the \u201ccourageously creative\u201d advertising campaigns initiated by Guinness over the years.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”1956″ img_size=”large”][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n

The fascinating story behind the tagline is something to be aware of. The then Guinness advertising team and creatives went around nearby pubs and asked punters the reason behind them drinking Guinness beers. It was interesting to note that 9 out of 10 answers from people were identical as they said \u201cGuinness is good for you\u201d. This was how the slogan for their first ever newspaper advert was born. This slogan was a hit and is still considered as one of the Guinness classic advertisements ever came out.<\/p>\n

Guinness for Strength<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

This was one of John Gilroy\u2019s classics, a polymoth of the painting world. Gilroy brought life to Guinness campaigns from 1928 to 1960s. Guinness for strength advert campaign was published in 1930 and was one of Gilroy\u2019s masterpieces and his personal favorite.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”1955″ img_size=”large”][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n

This famous Girder poster as part of the Guinness for Strength campaign depicted ridiculous strength to men performing high voltage feats of work with the help of Guinness. This campaign was inspiring men to have a pint of Guinness before performing any high intensity work and history says it truly worked out. The campaign showcased Guinness as an energy drink and a strength booster at the same time.<\/p>\n

Lovely Day for a Guinness<\/h2>\n

This was one of the most famous and iconic Guinness ads ever. This also was the first time Guinness introduced the famous Guinness Toucans to the world. Toucans are recognized as synonymous to the Guinness brand just like the harp on its label. A smiling toucan balancing a Guinness pint on its giant beak is a classic Guinness character and loved by Guinness lovers around the globe. This was inspired by this famous \u2018lovely day for a Guinness\u2019 campaign where you can see a group of toucans flying past two policemen with 2 Guinness pint glasses perfectly balanced to its beak. This classic avert was another Gilroy masterpiece which was first featured in 1935 from his own zoo animal series.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”1958″ img_size=”large”][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n

Surfer<\/h2>\n

Surfer was a game changer for Guinness creative advertising. As the name suggests, surfer commercials produced a wave of creativity among the audience and gave a new look into the creative side of Guinness. This was an integrated advertising campaign launched by Guinness in the year of 1999 to promote Guinness-brand draught stout in the UK. This was a 60 seconds long advert that centred on a Polynesian surfer taking on a gigantic wave with ease. AMV BBDO advertising agency created this ingenious advert which was filled with visual effects never seen before on British TV advertising. Filmmaker Jonathan Glazer directed Surfer and for authenticity, Glazer used real-life waves in Hawaii with a local surfer instead of a practiced actor or model.<\/p>\n

Surfer was an authentic commercial directed by Glazer for Guinness depicting the story of a man waiting for the perfect wave. It was one of the most talked about commercials during the time and also bagged a Cannes Gold Lion, two gold pencils at the Design of Art Directors Association awards along with several Clio awards.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”1959″ img_size=”large”][vc_column_text]<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n

Curious for more?<\/h2>\n

If you are curious to know more about the other creative campaigns and advertisements they have done in the past, you can book a Guinness Storehouse tour. This will give you a great opportunity to make a journey through 80 years of groundbreaking creative campaigns. Make sure you read all the covid regulations before booking or visiting the store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”1960″ img_size=”large”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Guinness don\u2019t just brew beers, they are also renowned for their creative marketing campaigns and advertisements.<\/p>\n","protected":false},"author":1,"featured_media":1957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[69],"yoast_head":"\nCourageously Creative - Carrolls Irish Gifts Blog Ireland<\/title>\n<meta name=\"description\" content=\"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courageously Creative - Carrolls Irish Gifts Blog Ireland\" \/>\n<meta property=\"og:description\" content=\"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Carrolls Irish Gifts Blog Ireland\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-03T11:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-05T15:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Derek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Derek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/\",\"url\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/\",\"name\":\"Courageously Creative - Carrolls Irish Gifts Blog Ireland\",\"isPartOf\":{\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg\",\"datePublished\":\"2023-06-03T11:56:40+00:00\",\"dateModified\":\"2023-08-05T15:12:13+00:00\",\"author\":{\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/0c1c47c9e7c8105eabe5f697b6fefcdb\"},\"description\":\"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage\",\"url\":\"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg\",\"contentUrl\":\"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg\",\"width\":800,\"height\":534},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.carrollsirishgifts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courageously Creative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/#website\",\"url\":\"https:\/\/blog.carrollsirishgifts.com\/\",\"name\":\"Carrolls Irish Gifts Blog Ireland\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.carrollsirishgifts.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/0c1c47c9e7c8105eabe5f697b6fefcdb\",\"name\":\"Derek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c74e741507a2731b6ae053b5e86bcff8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c74e741507a2731b6ae053b5e86bcff8?s=96&d=mm&r=g\",\"caption\":\"Derek\"},\"sameAs\":[\"https:\/\/blog.carrollsirishgifts.com\"],\"url\":\"https:\/\/blog.carrollsirishgifts.com\/blog\/author\/derek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Courageously Creative - Carrolls Irish Gifts Blog Ireland","description":"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/","og_locale":"en_US","og_type":"article","og_title":"Courageously Creative - Carrolls Irish Gifts Blog Ireland","og_description":"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.","og_url":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/","og_site_name":"Carrolls Irish Gifts Blog Ireland","article_published_time":"2023-06-03T11:56:40+00:00","article_modified_time":"2023-08-05T15:12:13+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg","type":"image\/jpeg"}],"author":"Derek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Derek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/","url":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/","name":"Courageously Creative - Carrolls Irish Gifts Blog Ireland","isPartOf":{"@id":"https:\/\/blog.carrollsirishgifts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage"},"image":{"@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg","datePublished":"2023-06-03T11:56:40+00:00","dateModified":"2023-08-05T15:12:13+00:00","author":{"@id":"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/0c1c47c9e7c8105eabe5f697b6fefcdb"},"description":"From the foodies to the whiskey lovers, the fashionable to the nostalgic, if you\u2019re searching for the perfect Irish gift for your dad, check out our top picks.","breadcrumb":{"@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#primaryimage","url":"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg","contentUrl":"https:\/\/blog.carrollsirishgifts.com\/wp-content\/uploads\/2023\/06\/Guiness-Welcome.jpg","width":800,"height":534},{"@type":"BreadcrumbList","@id":"https:\/\/blog.carrollsirishgifts.com\/blog\/2023\/06\/03\/courageously-creative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.carrollsirishgifts.com\/"},{"@type":"ListItem","position":2,"name":"Courageously Creative"}]},{"@type":"WebSite","@id":"https:\/\/blog.carrollsirishgifts.com\/#website","url":"https:\/\/blog.carrollsirishgifts.com\/","name":"Carrolls Irish Gifts Blog Ireland","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.carrollsirishgifts.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/0c1c47c9e7c8105eabe5f697b6fefcdb","name":"Derek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.carrollsirishgifts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c74e741507a2731b6ae053b5e86bcff8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c74e741507a2731b6ae053b5e86bcff8?s=96&d=mm&r=g","caption":"Derek"},"sameAs":["https:\/\/blog.carrollsirishgifts.com"],"url":"https:\/\/blog.carrollsirishgifts.com\/blog\/author\/derek\/"}]}},"menu_order":2,"_links":{"self":[{"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/posts\/1954"}],"collection":[{"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/comments?post=1954"}],"version-history":[{"count":4,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/posts\/1954\/revisions"}],"predecessor-version":[{"id":2041,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/posts\/1954\/revisions\/2041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/media\/1957"}],"wp:attachment":[{"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/media?parent=1954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/categories?post=1954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.carrollsirishgifts.com\/wp-json\/wp\/v2\/tags?post=1954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}